no matter what you think about the marketing strategy that's out there the good news is that in the end you still get to call the shots when it comes to your money having the control and the plan on knowing what you're going to buy when you're going to buy it it really does give you some power over what's going on out in the world now if you're feeling the pain of constant marketing tactics or even just regular price increases on a daily basis the best thing you can do is to have a budget.