all right the second strategy businesses use to get you to spend more money is about merchandising so merchandising is just a fancy word for the way stores are set up this is one of the most strategic parts of your shopping experience and did you know that this trick goes all the way back to London in the early 1900s department stores that started keeping their perfume and their Cosmetics out from behind the counter to lure in the ladies who were walking the streets so that they could sample the products for themselves so this is a common practice because it is so effective to getting people to buy.
