let's say that you returned a $98 sweater well the person is more likely to put $98 they just got back from that store into the store again you know it's like girl math it's like oh here's a sweater oh my gosh I just made $98 it's like free money I mean unbelievable I'll just go to anthro and just keep shopping so companies will do anything just to get you into their store because they know that they're going to come out ahead