[Music] hey you guys so we all know that there's a new consumerism trend on the internet like every 5 seconds and every once in a while though jiny gets something right uh-huh so similar to the de influencing trend from last year underc consumption core is all the raids right now so today I want to talk about exactly what it is why it's happening and what it means for your money and stick around to hear my top three tips for keeping that underc consumption energy and achieving long-term financial peace now if you've not subscribed to this channel yet make sure you do that so you do not miss an episode all right first here's some recent data on influencing that gives a little context to this trend so an article by digital marketing Institute reported that 69% of consumers trust influencer recommendations and we'll make a purchase because of that now currently there's about 66% of brands that would prefer to work with tick talk for their influencing marketing plans versus Instagram is around 47% so in response consumers are showing small ways that they're saying no thanks to the latest trendiest items so for example I saw a reel the other day where a girl showed her hot pink cheetah print hair dryer from middle school as opposed to the latest $500 Dyson hair tool right so you can see some people are like you know whipping out these like hey this I still have this from high school look how great this is all right let's unpack three reasons why underc consumption core is really taking over our social media feeds so the first is actually a quote that I heard from one of my favorite uh parenting experts [ __ ] Goff and she talks about how really in the first time in history little girls are now wanting to be influencers when they grow up which is just wild to hear that this is like a job now that girls want to be it's what they want to do they just want to be astronauts or the president or something right and they want to be influencers so listen on one hand you know I it's great right we want to make some money you know I mean some independent thinking here I mean I guess you know one hand it can seem great but on the other is where all of us kind of deep in our core like oh gosh because it can feel like that it's a career based on me and my stuff and look at me and me and me and me and then when you deliver that content out into the world the comparison trap is very real that when you consume that content you're on the other end comparing your life to the person in front of you right so it's a real tension there I mean it really really is but I think we're seeing more and more of this becoming normalized watching other people's lives and watching their makeup routines and so on and so forth uh but I think the key there especially for these girls and probably what I'll say to my girls is like put content out into the world be a content creator but do content that is going to help people in their lives right and that may look in like all different you know aspects but I think that's an important one and I think people are feeling that deep in their core as time goes on all right number two is more people are catching on to the marketing schemes so companies are literally paying models on the internet to convince you that you need need like the next best thing right and sometimes you know there's like these real life influencers out there and you know companies again are paying them so much money now again if there are products that are going to benefit your life you know we're seeing those via social media and not Billboards and magazines right like I would get everything from like 17 magazine or deas or like limited to magazine right so like that's where you would like see all your clothes and now you're seeing them on actual real life people out there into the world uh but I do think people are feeling the business end of it and as a consumer knowing like okay these people are getting paid a lot and do they really like this stuff right you kind of are questioning like are they doing it for the money or is it a product that they genuinely use in their life that they love because I don't mind sharing with people like hey this is helped to me right um like Amelia our oldest has a little gab watch and it's like the best little they call them dumb phones or dumb watches cuz there's no internet but you can text and like it's been so great and I'm like for other parents out there like I don't mind telling you all about how great that is right I'm not sponsored by gab or anything so again you can get some great ideas in life from these platforms but there is a fine line there where you start to see okay it's a business right and these companies know how to make money so they're tapping into a money-making machine and I think we're we all see it we know all right the third is that people miss the character of personal style that we used to see before social media meaning you know public buildings and park benches and homes clothing choices like it used to have like a lot more variety I feel like versus like everything looking the same everything kind of looks like a clone it's kind of this aesthetic that it it's just the same style right where before I feel like people kind of had a level set on expectations like yeah my kitchen may have brown cabinets like that like that's normal right so so I think there is this idea that you kind of Miss like the uniqueness of people's own style and character where they weren't influenced by what is on trend literally every minute of the day and how quickly those Trends seem to change and then people continue to spend money on them you know to continue to keep up with the trend so it is really difficult and I think that that push back again goes back to like man the individual person and seeing what they like and not just what everything you know what everyone else is putting out uh is missed we do miss that but like I said earlier we've seen people kind of push back against the overc consumption right like the de influencing Trend I think it was was a great one Marie condo like that whole you know idea of getting rid of your stuff even the home edit I I love their stuff cuz it's very neatly organized and usually kind of take the crap you don't want out just to simplify right even minimalism you know has has been on Trend too and I think that I think that's a good thing I think there's like really great messages in some of these things so again this has kind of been a trend of thinking about consumption and like uh are we over consuming too much all the time but the point is is that you know in general though convenience is awesome but the constant need to consume like the next thing it just isn't sustainable and we keep going back to that realization I think we all kind of hit a wall at some point and we all realize it so if you're feeling the weight of this and you want to take control of your spending here are three ways to do that but before I dive into those I do want to tell you about one of our sponsors Christian Healthcare Ministries like you know this is an example of something that is so great for your life and I want to share that with you because when you go against what Society thinks is quote unquote normal like avoiding debt or saying no to overspending it might seem weird to people at first and listen that is okay we want you to be weird if that means that you're doing things intentionally including how you spend your healthare dollars and one way to be intentional in this area is with Christian Healthcare Ministries chm isn't health insurance they're a health cost sharing Ministry that's helped hundreds of thousands of families like yours take care of healthc care costs without sacrificing their freedom programs start as low as $98 a month find out more and join at CH ministries.org budget that's chministries.org budget all right here's some tips again to stay you know on the non-consumer side right if you feel your need to spend here are some ways to help you the first one is ADD processing time so we no longer just go shopping right like we don't just like go to the [ __ ] shopping because we have online shopping and we don't even have to leave our couch so add some processing time back in when you add the cart wait a while before you purchase it and you know you may go back like three days later and be like do I even want that stuff and you usually have the time you're like no I don't and what's even better is if you use a monthly budget that's going to reduce the impulse spending as well and if you have not checked out every dollar it is incredible you can actually build your budget for free so I will put the links and everything you need to know down below but use every dollar create a budget cuz that's going to help you with some of that processing to be like okay how much money do I have if I have the money I'm going to add to cart but I'm going to wait let my emotions die down and then see if I still want it all right number two is to ask yourself you know is this all just entertainment for me or is it advertising so are you watching a video on the internet for just entertainment or is it kind of like a mini little you know commercial that's like showing you all the great stuff about this one product and it's all in Disguise because I think what what we can do is just think oh yeah this is just for fun it's entertainment but we don't realize that we're being sold things over and over and over again and it will wear you down you may not even realize it there are old school ways to escape from this you don't have to sit there and scroll on your phone have a family movie night you know go read a book listen to music go on a walk like do some of these things to get out of that scrolling mentality because when you keep seeing stuff over and over and over and over again it's going to wear you down and eventually you'll probably end up spending money on it and number three I would say that vintage is in you know go buy some stuff you guys that's used you don't have to buy brand new anything you really don't I mean it's it's amazing how much money you can save by doing this and especially if it's something that you don't know if you are really going to love it we went through like a bike phase with our family last summer everyone was like riding a bike now and I was like well I want to ride a bike and we went to the bike store to buy a bike and they were like I mean I want to say like a thousand dollars or like over a thousand I mean crazy and not like a nice road bike like just a standard bike and I was like I'm sorry this is insane so we went to like a used sporting goods store and I bought a bike there for myself because I'm like I don't need like a brand new bike so again go get a great deal you don't have to buy everything state-of-the-art or brand new so save some money go buy used and listen you'll have some margins to be able to save some of that money spend some of it give some of it away it's great so I do think that this you know over consumption we are feeling feeling as a society so the natural instinct is to pull back and I think it's great so question your motives question what you're doing with your time who you're following all of it because I think over time it's going to just help you in your soul to kind of weed out okay is this just been too much cuz I think we all will hit a wall every now and then make sure to share this episode with a friend who might appreciate a little reminder that you don't have to keep up with the Joneses and if you really want to save money make sure to check out my episode on the financial Trend that's robbing you blind that's coming up next and if you're listening on podcast make sure to click the link below all right you guys remember to take control of your money and create a life you love
